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AI in Procurement - Automating free text orders

By Fabian Heinrich
June 16, 2025
AI in Procurement - Automating free text orders
Table of Content

Procurement is on the brink of a technological revolution: AI-supported free text orders are transforming inefficient manual processes into intelligent, automated workflows. German companies waste a lot of time on manual processes every year. Early AI users are already saving costs in invoice processing. 20% of German companies used AI in 2024. In contrast, 73% of procurement managers worldwide AI implementations by the end of 2024have planned . The industry is therefore facing a decisive turning point. This comprehensive analysis examines market data, technology solutions, best practices and implementation strategies for AI-enabled procurement systems.

The problem of inefficient free text orders

Operational challenges and costs

Free text orders present companies with considerable operational challenges and costs:

The graph illustrates the considerable efficiency gains achieved through automated procurement processes for free text orders: from 4% to almost 100% data quality, reduction in invoice processing time from 16.5 to 3.5 units, cost reduction from €115 to €67 per order and halving of processing time from 3 hours to 90 minutes - with total savings of between 5% and 51.25%.
Fig. 1 - The graph illustrates the considerable efficiency gains achieved through automated procurement processes for free text orders: from 4% to almost 100% data quality, reduction in invoice processing time from 16.5 to 3.5 units, cost reduction from €115 to €67 per order and halving of processing time from 3 hours to 90 minutes - with total savings of between 5% and 51.25%.

Manual procurement processes lead to error rates of around 5% when entering data - automated systems achieve almost 100% accuracy. The advantage is also evident in the costs. While manual invoice processing costs an average of $16, automation reduces this amount to just $3. The difference is particularly clear when it comes to orders. Compared to manual processes, digital processes save €48 and 90 minutes of working time per order.

Hidden costs

The hidden costs also add up quickly:

Fig. 2 - The graphic shows the four main cost drivers of manual procurement processes: hidden payment fees, delivery costs, turnover fees and invoice/cost control, which add up to significant hidden total costs.

In addition to the obvious savings, hidden costs quickly add up. Late payment fees, express delivery costs, exchange fees and processing surcharges are often caused by inefficient manual processes.

Temporal effects

In addition to the obvious savings, hidden costs quickly add up. Late payment fees, express delivery costs, exchange fees and processing surcharges are often caused by inefficient manual processes.

We recognize that free text orders require a considerable amount of time and money.

Technology revolution through natural language

Process diagram "From free text to intelligent order" with three main steps: input (free text example), NLP analysis (entity extraction) and output (structured order), supplemented by AI processing with catalog matching, budget check and supplier selection.
Fig. 3 - Process diagram "From free text to intelligent order" with three main steps: input (free text example), NLP analysis (entity extraction) and output (structured order), supplemented by AI processing with catalog matching, budget check and supplier selection.

The technological landscape for AI-supported procurement comprises four main areas. Natural Language Processing (NLP), generative AI, conversational AI agents and machine learning.

NLP applications

NLP applications use advanced algorithms such as BERT transformers and neural networks for language understanding. Named Entity Recognition (NER) automatically extracts suppliers, products, prices and delivery conditions from unstructured text. These technologies enable automated document analysis of tenders, contracts and orders.

Generative AI

Generative AI transforms vague requirements into detailed technical specifications. Large language models such as ChatGPT are adapted so that they work well for procurement. To do this, they are trained through targeted input (prompts) or special training. Using the 'Retrieval Augmented Generation' (RAG) method, the model also accesses knowledge databases from the procurement department. This provides more precise answers.

Conversational AI agents

Conversational AI agents use Natural Language Understanding (NLU) for intent recognition and entity extraction. Dialog management systems manage state-based conversational flows, while API integrations enable seamless connections to ERP systems and supplier databases.

Machine learning

Machine learning for categorization uses Random Forest, Support Vector Machines and neural networks for automated spend classification. Unsupervised learning through clustering algorithms enables supplier segmentation, while graph neural networks model complex supplier relationships.

Practical examples prove measurable ROI

Oventrop logo
Oventrop success story -> More time for strategy and 4x more offers

Amer Sports success story -> 18% spend and 38% time saved in sourcing a global organization

Weinor success story -> Overcoming global crises with digital and resilient solutions

Structured implementation ensures

Implementation roadmap for AI in the company with 9 numbered steps in turquoise boxes: from needs analysis (step 1) to monitoring & further development (step 9), shown as a vertical flow chart.
Fig.4 Implementation roadmap for AI in the company with 9 numbered steps in turquoise boxes: from needs analysis (step 1) to monitoring & further development (step 9), shown as a vertical flow chart.

The implementation of AI is not a one-off IT project, but a multi-stage change process that should be strategically planned. It starts with a clear needs analysis, e.g. by automating routine activities or improving the basis for decision-making. Initial pilot projects can be defined on this basis.

A project team is then put together to ensure the right balance of technical expertise and business understanding.

At the same time, suitable solutions are screened, providers compared and requirements concretized in the specifications. Only then is the make-or-buy decision made. After a successful test run, integration into everyday operations follows, including training, feedback loops and accompanying change management.

Particularly important: the introduction of AI is a continuous learning process that requires regular monitoring and adjustments.

ERP integration

ERP integration (Enterprise Resource Planning) connects and synchronizes an ERP system with other business applications.

ERP creates a uniform view of data and automates processes. This enables companies to optimize workflows, improve collaboration and gain real-time insights across different systems.

ERP integration involves connecting an ERP system that supports key business functions such as:

  • Finances
  • Human resources
  • Manufacturing

with other applications such as:

  • E-commerce platforms,
  • CRM systems
  • or supply chain management software.

This connection enables the seamless exchange of data and the automation of work processes. This leads to greater efficiency and improved decision-making.

ERP integrations do come with challenges:

  • High complexity with different systems
  • Complex data migration
  • Necessary change management for employees
  • considerable time and cost expenditure
    Nevertheless, ERP is very important for companies' procurement departments.

Why is ERP integration important?

Improved efficiency
By automating processes and reducing manual data entry, ERP integration optimizes workflows and reduces errors. This leads to considerable time and cost savings.

Improved collaboration
Integration enables different departments and teams to access real-time data from a single source. This promotes better communication and collaboration throughout the company.

Better decision making
Access to accurate, up-to-date information from multiple systems provides a comprehensive view of business operations. This enables more informed decisions.

Increased transparency and control
Integration provides a centralized view of business processes. This enables better monitoring and control of key metrics and performance.

Reduced data silos
By connecting different systems, ERP integration eliminates data silos and creates a more unified data landscape. This improves data accuracy and consistency.

Change management

Change management is essential for the successful introduction of AI technologies. The introduction of new processes is not just about technical implementation, but about a comprehensive change process.
Without structured change management, employees can develop resistance, similar to a sudden change in the morning routine.

Key challenges in the introduction of AI

  • Existential fears: employees fear that their expertise will be replaced by AI
  • Knowledge retention: employees do not pass on their expertise to AI systems
  • Data protection concerns: employee and customer trust must be maintained
  • Unclear goals: Implementations without strategic planning lead to ineffectiveness
  • Technical complexity: AI systems are often more complex than expected - existential fears: employees fear that their expertise will be replaced by AI
  • Knowledge retention: employees do not pass on their expertise to AI systems
  • Data protection concerns: employee and customer trust must be maintained
  • Unclear goals: Implementations without strategic planning lead to ineffectiveness
  • Technical complexity: AI systems are often more complex than expected

The change curve: 7 phases of change

Change management curve with emotional phases: Shock, Rejection, Rational Acceptance, Emotional Acceptance, followed by Implementation phases Integration, Recognition and Learning, shown as a progression curve with descriptive text boxes.
Fig.5 Change management curve with emotional phases: Shock, Rejection, Rational Acceptance, Emotional Acceptance, followed by Implementation phases Integration, Recognition and Learning, shown as a progression curve with descriptive text boxes.

Design approaches for successful change management

  • Employee involvement: early participation and training
  • Transparent communication: open information about goals, opportunities and risks
  • Agile methods: Flexible organizational structures for quick adjustments

Future trends promise autonomous procurement agents

Autonomous procurement agents

Autonomous procurement agents are developing rapidly and will increasingly be able to handle complex procurement processes independently.

According to expert estimates, around a third of procurement software will integrate agent-based AI by 2028. This means that at least 15% of daily procurement decisions will be handled automatically. These intelligent systems can already do this today:

  1. Understand and process free text orders
  2. extract order requests from emails or chatbot conversations
  3. Automatically suggest suitable suppliers or trigger orders.

Voice-controlled and mobile shopping solutions

Voice-controlled and mobile shopping solutions are becoming increasingly important. The voice user interface market will grow to 68.74 billion dollars 2029by , with an annual growth rate of 22.6%. Today, buyers can already use voice commands to place orders, check supplier status or obtain approvals. These natural voice interactions make procurement processes more intuitive and significantly reduce administrative effort.

Intelligent automation of free text processes

Intelligent automation of free text processes is revolutionizing procurement with the ability to understand and process unstructured requests. AI systems can now analyze email requests, identify required items, check budget approvals and automatically initiate ordering processes. These technologies make it possible to process even complex, individual procurement requests without manually entering structured data.

Forward-looking procurement strategies

Predictive procurement strategies transform reactive procurement processes into proactive systems. Advanced analytics improve demand forecasting accuracy by up to 25%, while intelligent price prediction models recommend optimal sourcing times. Risk management systems continuously monitor supplier risks and can automatically activate alternative sources of supply.

Industry-specific solutions

  • In healthcare, systems forecast medical requirements
  • In manufacturing, they optimize spare parts procurement
  • In retail, they manage seasonal fluctuations in demand

These specialized AI models understand industry-specific requirements and can react accordingly.

The development shows that fully autonomous procurement for standardized categories will become a reality in the next 2-3 years. More complex strategic procurement decisions will be increasingly automated by 2028-2030.

Challenges require strategic solutions

Technical and data quality restrictions

Technical and data quality restrictions table

Conclusion: The interpretation of unstructured free text requires specialized NLP systems. These must understand the procurement context and be able to deal with the diversity of human expression.

Regulatory compliance for automated ordering processes

Regulatory compliance for automated ordering processes table

Conclusion: Automated free text orders require robust governance structures that balance efficiency with

User acceptance of AI-supported free text orders

User acceptance of AI-supported free text orders table

Conclusion: Trust in AI free text processing comes from transparency and control. Users must be able to understand and correct the interpretation process.

Cost-benefit analyses for free text automation

Cost-benefit analyses for free text automation table

Conclusion: The ROI of free text automation lies primarily in time savings and error reduction. Cloud services enable cost-effective piloting before major investments.

Practical implementation of free text orders

Practical implementation of free text orders table

Conclusion: Successful free-text automation requires adaptive systems that deal with the variability of human communication and offer intelligent escalation mechanisms.

Strategic recommendations for successful AI adoption

Three-stage development path - starting with immediately implementable measures such as free text elimination and catalog mapping, through strategic investments in platforms, data quality and NLP technologies, to long-term market forecasts such as sustainability, cost reduction and EU adoption. The rising curve visualizes the increasing maturity and impact of the respective measures.
Fig.6 Three-stage development path - starting with immediately implementable measures such as free text elimination and catalog mapping, through strategic investments in platforms, data quality and NLP technologies, to long-term market forecasts such as sustainability, cost reduction and EU adoption. The rising curve visualizes the increasing maturity and impact of the respective measures.

Immediate possibilities

Free text elimination through intelligent user guidance is a pragmatic approach to reduce the complexity of unstructured queries. Guided buying with AI support can convert free text input into structured data. The system automatically generates queries and suggests selection options. For example, the AI recognizes the category when "office supplies for Q2" is entered. It then guides the user through specific questions about quantities, specifications and delivery dates.

Process automation with an immediate ROI focus concentrates on high-volume and recurring free text orders.

Email-based order requests can be automatically analyzed, interpreted and converted into structured order data. This is particularly effective for standard items such as:

  • Office supplies
  • IT equipment
  • Maintenance services

Here, AI can deliver reliable ROI after just a few weeks.

AI pilot programs for free text processing ideally start with the analysis of historical email correspondence and chat messages. From this, they identify order patterns. The AI learns from past free text requests and their manual processing, enabling it to understand typical formulations and request contexts. Spend analysis tools can structure free text data and uncover trends in informal order inquiries.

Intelligent demand generation automates the completion of incomplete free text requests. If an employee requests "laptops for new team", the AI automatically generates queries. The queries could be about quantity, specifications, budget and delivery date. These structured queries reduce manual consultations and significantly speed up the ordering process.

Confidence-based escalation enables the AI to trigger orders automatically if there is a high level of certainty. Uncertain interpretations are forwarded for manual review. This creates a gradual transition to full automation and builds trust among users.

Strategic investments

Technology infrastructure for intelligent procurement platforms requires end-to-end integration of NLP capabilities into existing ERP and procurement systems.

Modern platforms must seamlessly connect email gateways, chat integrations and mobile apps. This is the only way to capture and process free text requests from all communication channels. Cloud-based language models can be implemented quickly, while in-house language models need to be trained for industry-specific terminology.

Integrated AI procurement platforms combine traditional ordering systems with intelligent free text processing.

These systems must be able to analyze unstructured requests in real time. They must also be able to compare them with supplier databases. And finally, automatically generate order proposals. Integration requires APIs to existing systems to ensure seamless data flows between free text interpretation and order processing.

Comprehensive change management for free text automation must prepare employees for the transition from manual to AI-supported order processing. Digital transformation training programs should include hands-on workshops on free text entry, understanding AI interpretations and correction capabilities. It is particularly important to train procurement teams in monitoring and optimizing AI algorithms. This will ensure continuous improvements in interpretation accuracy.

Robust data quality practices are the foundation of successful free text processing.

Historical email correspondence and order data must be cleansed, anonymized and prepared for language model training. Continuous data validation ensures that new free text patterns are recognized and fed into the learning algorithms. Master data management systems must keep article, supplier and cost center databases synchronized. This enables AI systems to make correct assignments.

Investments in specialized NLP technologies include industry-specific dictionaries, synonym databases and contextual recognition algorithms for procurement terminology.

Named Entity Recognition (NER) must be trained to extract item names, quantities, delivery dates and cost centers from free text. Sentiment analysis can assess the urgency and priority of requests.

Governance frameworks for automated free text orders must define clear rules for escalation, approval and audit trails. Investments in compliance tools ensure that automatically generated orders meet regulatory requirements and are fully documented in a traceable manner.

Market forecasts

Regional market dynamics and cultural drivers

Accelerated AI adoption rates in German and European markets show particularly strong growth in the automation of free text processes. German companies are increasingly investing in NLP solutions, as the traditionally document-heavy procurement culture offers considerable efficiency potential through free text automation.

European compliance requirements are creating additional demand for transparent, traceable AI systems for processing free text-based order requests.

Process-specific savings potential

Significant cost reduction potentials through free text automation vary considerably depending on the process type. Simple standard orders from e-mails can be automated by 80-90%. Complex project-related inquiries can achieve cost savings of 40-60% through semi-automated interpretation and pre-processing.

The greatest savings are achieved through reduced manual processing times. This applies to the interpretation of unstructured order inquiries, automatic article allocations and the elimination of queries in the event of incomplete inquiries.

ESG integration in AI procurement systems

Sustainability as a technology adoption driver is becoming increasingly important in free text automation. AI systems can automatically suggest sustainable product alternatives from free text requests and evaluate the carbon footprints of different suppliers.

Intelligent bundling of requirements from several free text requests reduces transport routes and packaging costs. Automatic analysis of sustainability criteria in unstructured requests supports ESG compliance targets.

Regulatory requirements as a driver of innovation

Compliance-driven adoption is accelerated by regulatory requirements for the traceability of automated procurement decisions. EU AI file-compliant free text processing systems must fully document interpretation paths and provide human review capabilities.

This is driving investment in explainable AI systems that make free text interpretations transparent and auditable.

Technology maturity and provider landscape

Growing market maturity is reflected in the availability of industry-specific free text processing tools. There is also integration into established procurement platforms, such as Mercanis. German software providers are developing GDPR-compliant solutions for the local processing of email content.

International platforms are expanding multilingual NLP capabilities for the European market.

Consolidation into integrated platforms

Future market developments point to a consolidation towards comprehensive platforms that combine many requirements in one solution:

  • Free text processing
  • Multi-channel integration (e-mail, chat, voice)
  • Workflow automation and approval processes
  • Compliance management
  • Predictive analytics and demand forecasts
  • Supplier risk management
  • Contract Lifecycle Management
  • Spend analytics and budget monitoring
  • Real-time reporting and dashboards

The market is moving from selective AI tools to end-to-end intelligent procurement ecosystems.

Human communication is being seamlessly transferred into automated business processes.

Conclusion

AI-supported free text orders are revolutionizing procurement - now!

German companies waste valuable resources every day through manual ordering processes. In practice, this means 5% error rates, 90 minutes of additional work per order and unnecessary costs. Yet AI solutions already enable 80-90% cost savings on standard orders.

The figures speak for themselves.

While only 20% of German companies used AI in 2024, 73% of global procurement managers are planning AI implementations.

Cloud-based pilot projects show initial success after just a few weeks, with full ROI achieved in 8-12 months.

The competitive advantage is crucial.

Natural language processing technologies understand email inquiries, automatically assign articles and generate intelligent inquiries. Companies that start today will be the market leaders tomorrow.

Ready to automate your free text orders?

Book a demo now!

What are free-text orders in procurement?
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Free-text orders are purchase requests submitted without using structured catalogs or item numbers - often entered manually as unstructured text in emails, forms, or ERP systems.

Why are free-text orders problematic?
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They often lead to media disruptions, manual clarification loops, incorrect orders, and longer processing times. Additionally, they lack standardized data, making analysis and strategic decisions difficult.

How can artificial intelligence automate free-text orders?
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AI-based systems analyze unstructured text, identify key information such as items, quantities, and delivery locations, and convert this input into structured purchase orders - often directly within ERP systems.

What are the prerequisites for implementing AI in free-text processes?
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Successful implementation requires access to relevant data, clearly defined processes, and most importantly, team buy-in. Change management plays a key role in ensuring adoption and long-term success.

What are the benefits of automating free-text orders?
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Companies gain from reduced manual effort, improved data quality, faster processing times, and greater transparency across procurement activities.

How should companies get started?
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Start small with high-frequency or high-impact use cases. Involve users early and focus on scalable, practical AI solutions that can be integrated smoothly into existing systems.

What are the strategic recommendations for the future?
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In the long run, companies should aim to reduce free-text usage by expanding catalog coverage and automation. A future-ready procurement strategy includes regularly updating the AI setup and connecting it with other digital tools.

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About the Author
By Fabian Heinrich
Fabian Heinrich
CEO & Co-Founder of Mercanis

Fabian Heinrich is the CEO and co-founder of Mercanis. Previously he co-founded and grew the procurement company Scoutbee to become a global market leader in scouting with offices in Europe and the USA and serving clients like Siemens, Audi, Unilever. With a Bachelor's degree and a Master's in Accounting and Finance from the University of St. Gallen, his career spans roles at Deloitte and Rocket Internet SE.

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